Choice Hotels approached Taos Creative to create a microsite to host their online competitions. Separate competitions were held in Australia and New Zealand, so the requirements were to create a template where elements could be easily updated. The competitions were exclusive to Choice Hotels customers, therefore the client needed a secure gateway for users to log in.
- Define user goals and tasks, balancing their needs with business requirements
- Produce user flows to map out journey
- Create wireframes to demonstrate functionality
- Lead team of developers to implement responsive microsite
- Manage multiple stakeholders, ensuring business requirements were accomplished within a strict timeframe