When it comes to keeping in contact with customers, Sensis rely upon emails to communicate messages. Messages range from important transactions, product updates, to social events. Users aren't all the same, and Sensis were finding customers wanted more control over what types of messages they receive. The existing opt out process disabled all messages, removing them from all important messaging. Taos Creative was employed to design an opt-down process, which gives customers the ability to choose the content they receive in their inbox.
- Project Manager, scope project to develop a timeline and deliverable date for client
- Initiate meetings to produce a list of requirements from various stakeholders
- Develop lo-fidelity prototypes, based on existing user research and requirements
- Produced technical documentation and hi-fidelity prototypes for external suppliers