Problem
40% of US travellers use AI tools for trip planning (PhocusWright), a shift that's pulling traffic away from traditional search experiences like Expedia. The problem for travellers is that AI recommendations are generic, because frontier LLMs don't have the specific, local knowledge needed to give quality answers. Creators have that knowledge, but their audiences send so many trip planning requests that responding individually doesn't scale alongside running a content business.
Task
If EG gave creators AI agent tools to handle trip planning at scale, creators would choose EG as their platform, bringing their audiences with them for discovery and booking. I designed an AI-powered agent experience to test this, where creators could respond to trip planning requests from their audience with personalised recommendations, while surfacing EG's inventory as the answer.
Achievements
I was recognised for leading the design and engineering of the experience, earning the AI MVP Award for 2025. It was one of the more rewarding projects I've worked on, designing a product where the incentives genuinely aligned for EG, creators, and travellers at the same time.
This project has been submitted for patent consideration.